Design & Build
Your digital product isn't delivering: adoption is low, usability is poor, and customers are slipping to competitors. We research, design, and build experiences people actually want to use.
We dissect, design and deliver end-to-end product and service experiences for ambitious teams
Our approach is as distinctive as the challenges our clients bring us. We call it the Marathon Method: a blend of research, design, and delivery expertise shaped around each client's specific problem, not pulled from a template. Over 13 years it has held up across sectors, products, and services, and it is why our work keeps working after we hand it over.
What we offer
User Research
By analyzing user needs, preferences, and behaviors, we ensure product launch success. Through comprehensive testing, we identify strengths, areas for improvement, and provide feedback for refinement
We analyze user motivations, behaviors, and experiences through in-depth interviews, focus groups, and more. This contextual understanding provides insights beyond quantitative data, allowing us to refine products to resonate with users and address their pain points.
By analyzing user needs, preferences, and behaviors, we ensure product launch success. Through thorough testing, we identify strengths, areas for improvement, and provide feedback for refinement.
We conduct a comprehensive UX audit of your product to identify usability issues, user pain points, and experience gaps. Through expert evaluation and strategic analysis, we uncover opportunities to improve navigation, accessibility, and overall user satisfaction, helping your product deliver a more seamless and effective experience.
We watch real users work with your product to find where they hit friction, then use what we learn to make the journey clearer and easier to follow.
Design
We turn research into products, services, and brands that people find easy to use and want to come back to. From the whole service down to a single screen, our team carries it.
Through tools like personas, journey maps, and blueprints, we ground design decisions in what the people you serve actually need, and in how the organisation has to work to deliver it.
We build brands through user research, competitor analysis, and design, creating identities that are distinctive and hold up at every customer touchpoint.
We design digital products that are easy to use and clear to navigate. From research and wireframing through to prototyping and interface design, we build experiences that solve real problems, strengthen the brand, and support growth.
We study how customers behave, then design experiences and interfaces that earn repeat use and advocacy. The goal is engagement and loyalty by design, not by accident.
Build
Our Build solutions, including mobile apps, web applications, and custom software, help organizations transform ideas into functional digital products. These solutions streamline operations, improve efficiency, and support business growth through reliable and scalable technology.
We design and develop custom mobile applications tailored to your business needs and user expectations. Our solutions focus on performance, usability, and seamless user experiences, helping organizations improve engagement, streamline operations, and stay connected with customers on the go.
We build scalable and user-friendly web applications that simplify workflows, improve efficiency, and support business growth. Our team combines modern technologies with intuitive design to create secure, responsive, and high-performing web solutions tailored to your objectives.
Our experienced software developers IT professionals deliver reliable custom software solutions that enhance productivity and innovation. From development and testing to ongoing support, we create systems designed to align with your organization’s goals while ensuring efficiency, quality, and long-term performance.
Strategy
We offer a thorough analysis of market trends, competitive environment, and consumer behavior to develop a customized strategy for product growth, focusing on identifying key opportunities and enhancing customer acquisition and retention.
We conduct in-depth analysis of customer perceptions, competitor positioning, and market trends to develop a comprehensive brand strategy, including defining a value proposition, crafting messaging, and establishing a visual identity.
We analyze market trends, competitor dynamics, and consumer behaviors to develop a strategic plan for expansion and customer acquisition, ensuring sustainable growth and fostering customer loyalty.
We assess your IT infrastructure, identify improvement opportunities, and develop a customized strategy. We optimize systems, implement new technologies, and drive innovation to maximize efficiency and reduce costs.
Hear from our Design & Build team
Got Questions on Design & Build?
Clarity builds confidence. These FAQs cover the questions we hear most often about our services, process, timelines, and support, so you know how we work before you commit and what to expect once we start.
Marathon offers ongoing support and maintenance for products and services we design or build. We offer design guardianship services to our clients to ensure that their new customer and employee experience guidelines, as well as their new brand is consistently applied.
Knowledge transfer is built into every engagement. During projects, we run co-creation sessions where your team works alongside ours, using our tools and methods first-hand so capability transfers in-flight. For deeper, lasting learning, MEXLab, our design training institute, and our organisation-wide CX Design Fluency programme build the internal skills to sustain and extend the work long after we leave.
Yes. We work with the project sponsor to sharpen the objectives and build the business case in the language executives respond to: commercial benefit, risk, and evidence. We also prepare a high-level roadmap of next-best projects, so the ask is framed as a first step, not a one-off cost.
Yes. Our methods are built on something every industry shares: customers who are human. The tools change shape by sector, the discipline behind them does not. We start every engagement by researching your customers and working alongside your teams, so what we design is grounded in the realities of your industry, not imported from someone else's.
Yes. We facilitate prioritisation workshops with your sponsor and key stakeholders, scoring each project on impact and effort. The output is a sequenced portfolio: quick wins to build momentum, then short and long-term initiatives, each with a clear rationale your executives can stand behind.