Articles
Local firms forced to adjust strategies on new-age customers’ demands
At the heart of this change is a growing shift in consumer expectations—one that mirrors global trends in user experience
How Banks Can Tap Design Thinking to Improve Customer Experience
How design thinking helps banks create better customer experiences and compete with fintechs.
Understanding customer needs: Key to business success
How user research helps Kenyan SMEs understand customers, improve services and grow sustainably.
Women trailblazing in world of service design
They enjoy creating experiences through other people's understanding
Inclusive design is a great way to shape a more equitable world
Creating accessible solutions that make everyday experiences better for all.
OPINION: Nairobi’s deluge is a rallying call to collectively design a more resilient city
Designing a flood-resilient Nairobi through human-centered urban solutions.
Meet the service designer helping businesses understand what customers truly need
Designing better experiences by understanding what people truly need.
