Seeking a Scalable School Management System
Providing insights and recommendations on School Management Systems that solve customer needs and pain points.
Client
Ed Partners Africa
Industry
Education
Services Offered
Introduction
Ed Partners Africa is a non-banking financial institution committed to expanding access to education through innovative financial solutions.
The Challenge
Our task was to understand the needs and aspirations of different school directors and to find a scalable school management system that aligns with those needs and effectively supports school operations.
Our Approach
With the aim of deeply understanding customer needs and functionality requirements, we conducted three research activities. Interviews with 30 school directors provided key insights. All qualitative information was organized to derive the main findings of the discovery phase
User Research
Multiple rounds of interviews with school directors, EPA clients, and non-clients helped us understand how they currently manage various aspects of school operations.
Value Proposition Mapping
We conducted value proposition mapping to ensure that the school management systems offer the features and functionalities that school directors need.
Technical Analysis
We thoroughly analyzed and evaluated the technical capabilities of various school management systems to identify those that best meet the needs and requirements of Ed Partners' customers.
The Outputs
1. Value Proposition Map
We provided a 2-part value map:
1. Outlining the customers' needs, top tasks, and pain points.
2. Describing how to solve the customers' pressing needs, offer features to accomplish their tasks, and address their challenges.
2. School Management Analysis Report
We also provided a comprehensive report on the several school management systems that we analyzed, focusing on their different functionalities, capabilities, scalability, and their technology frameworks.
Key Outcomes
“Marathon is an asset to any organization looking to understand their customers and design innovative solutions that not only address customer challenges but also exceed their expectations.”
Adam kasaine
Ed Partners Africa | Chief Executive Officer