Ed Partners Africa is an on-banking financial institution committed to expanding access to education through innovative financial solutions.
Our task was to understand the needs and aspirations of different school directors and to find a scalable school management system that aligns with those needs and effectively supports school operations.
With the aim of deeply understanding customer needs and functionality requirements, we conducted three research activities. Interviews with 30 school directors provided key insights. All qualitative information was organized to derive the main findings of the discovery phase.
Multiple rounds of interviews with school directors, EPA clients, and non-clients helped us understand how they currently manage various aspects of school operations.
We conducted value proposition mapping to ensure that the school management systems offer the features and functionalities that school directors need.
We thoroughly analyzed and evaluated the technical capabilities of various school management systems to identify those that best meet the needs and requirements of Ed Partners' customers.
“Marathon is an asset to any organization looking to understand their customers and design innovative solutions that not only address customer challenges but also exceed their expectations.”